It’s not easy to determine when to send a brand awareness survey to your customers. This depends from company to company. Are you in the B2B market, in the B2C market, or both? What time zone are you and your customers living in, do your customers live in other countries? What is your company’s population segment? Are they teenagers who go to school, young adults who just got their first jobs, married adults with kids…
There’s only one good way to truly know what the right time is for you to reach out to your customers. Test it out. The ideal time to send a brand awareness survey out for another company may not be the best time for you. Optimize your company’s ideal survey window by testing to see what works for your consumers.
Getting your customers to engage with your survey is not easy, so we’ve come up with [34 tips to improve your survey response rates].
You ask your customer for something, but what do they get in return? It’s always nice for customers to receive something after a particular ‘performance’. You can do this in various ways.
They can get either an intrinsic or an extrinsic reward. Lays came up with a great intrinsic reward. Give your customers the feeling that they’re being involved and that their vote is being used; In 2017, Lays had a campaign called ‘Do us a flavor’ where the participants could come up with a new chips flavour that Lays was going to bring out on the market. The consumers did decide who the winner was. This was obviously a huge success. There was also an extrinsic, cash reward linked to it but you get the point.
An extrinsic reward is usually something more direct. The chance to win one of their products, services, coupon codes… This comes with a great cost of course. Not only in terms of money, but also in the credibility of your data. Especially if you’re giving them a coupon code right away. Some individuals might complete the survey just to receive their reward which could give you a bunch of invalid or unusable responses.
Or the most straightforward approach, giving a coupon code right away after they’ve filled out the survey.