Whether you’re looking to create an elaborate quiz to measure brand loyalty or a simple questionnaire for school, make sure it meets the following criteria:
Evidently, the purpose of your quiz is to gather data. And not just any data. You want data that answers a specific question. What do people think of your service? How can you improve your service? These questions may sound alike, but they require different sets of questions which are best divided over different surveys.
Tip: if you can summarize your entire quiz in one question, you’re on the right track.
Next to general demographic questions, make sure your quiz only includes questions that lead to relevant information. A great quiz is short but sweet, has skip logic, and uses the most effective types of questions.
There’s something about branded quizzes … Seasoned quiz creators and marketing professionals will rarely opt not to brand a survey, simply because a branded quiz gives off a personal vibe that speaks to respondents. Is your quiz not business-oriented? Then the layout still matters! Pick a colour scheme and a font and use it throughout to capture participants’ attention and keep them engaged.
Not everyone likes taking part in surveys … But everybody loves a freebie! Including an incentive is crucial if you want your quiz’s response rates to be as high as possible.
Don’t waste 1 second of your time creating a boring survey. We’ve got bells and whistles others don’t. Captivate! Engage! Be belly and whistly!
Time to expose your little work of art! We won’t hold you back! And your perfectly responsive design won’t either.
It’s the Information Age! Wait until you see how easily and in how many forms we’ll serve up the data you’ve just gathered!