Retail assessment template & questions
If you run a retail business, soliciting customer feedback is a great way to improve your business and address any issues that customers have. Ask your customers to fill out this retail customer feedback assessment so you can learn what customers think about your store.
This retail questionnaire covers a variety of questions, ranging from store experience to pricing and product selection.
Why use Pointerpro as a retail assessment tool?
Why use Pointerpro as a retail assessment tool?
Engaging incentives
Make use of engaging incentive widgets such as our scratch card or slot machine and entice more customers than ever to participate!
Automated email alerts
Immediately get notified when you’ve received new responses.
20+ question types
Tweak your survey with various question types like skip logic, image choice, smiley rating and more!
The importance of retail assessments
Customer feedback assessment in the retail sector are most prevalent when companies introduce new products, beforehand but especially after the launch is when companies are most curious to customers’ opinions and experiences. This helps companies determine where their products fall short or excell at compared to alternatives in the market and adjust their strategy and products accordingly.
Customer feedback are especially useful when surveying lost customers to determine why they chose to take their business elsewhere and what the company can do to win them back.
Retail assessment questions
Rate the following statements.
On store experience:
- The store is conveniently located.
- The store’s opening hours are appropriate for my shopping needs.
- The store’s atmosphere, displays, and decor are appealing.
On product selection:
- There’s a good selection of products present.
- The products are of the highest quality.
- The advertised products are in stock.
On pricing:
- The store has the lowest prices in the area.
- I am very satisfied with the price I paid for what I bought.
- The products have a good value for money.
Don’t forget to add an NPS question at the end: How likely is it that you would recommend our store to a friend or colleague?
It is important that customers are not bothered too much when completing the survey, which will inevitably lead to low response rates and less reliable and usable results. Using mobile-optimized, smartphone and tablet friendly retail surveys gives people the possibility to fill in the survey at any time or place they want!
Here's what our customers say
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