As can be seen in the above sample, the retail customer feedback survey is advised to contain the following elements:
- Name (optional)
- Well structured questions
- Email address collection
It is important that customers are not bothered too much when completing the survey, which will inevitably lead to low response rates and less reliable and usable results. Using mobile-opimized, smartphone and tablet friendly retail surveys gives people the possibility to fill in the survey at any time or place which is most convenient!