Rate the following statements.
On store experience:
- The store is conveniently located.
- The store’s opening hours are appropriate for my shopping needs.
- The store’s atmosphere, displays, and decor are appealing.
On product selection:
- There’s a good selection of products present.
- The products are of the highest quality.
- The advertised products are in stock.
- The store has the lowest prices in the area.
- I am very satisfied with the price I paid for what I bought.
- The products have a good value for money.
Don’t forget to add an NPS question at the end: How likely is it that you would recommend our store to a friend or colleague?
It is important that customers are not bothered too much when completing the survey, which will inevitably lead to low response rates and less reliable and usable results. Using mobile-optimized, smartphone and tablet friendly retail surveys gives people the possibility to fill in the survey at any time or place they want!