As can be seen in the sample above, the sign-up form should at least include the following information:
- E-mail address
- Phone number/ Mobile
- Address: Street address, city, country
It is important that the sign-up details can be collected efficiently and transferred to a central system immediately and automatically: mobile devices such as a tablet or smartphone are ideally suited for exactly that.
Sign-ups through paper forms, pdf or word documents are also possible but has the disadvantage that the data needs to be transferred to a central system as a separate action, which is error-prone and time-consuming.
In light of recent events, make sure you are 100% transparent about the intended purpose and use of your survey. If you don’t need data, don’t ask your respondents for it. Surveys can be a great way to get to know your audience and give useful feedback without needing personal info.