5. Surveys can also be used for lead generation, or to increase engagement as a fun quiz
Quizzes are known to be one of the most underrated, but effective forms of marketing content that you should try.
Brands like BuzzFeed invest a lot of time and energy into creating highly entertaining surveys that use a quiz format. This benefits them by keeping site visitors more engaged which keeps them on the BuzzFeed site for longer.
The quizzes often come in two distinct styles: personality quizzes such as “Which Netflix Series Should You Watch?” or knowledge-based quizzes such as “How Much Do You Actually Know About Astronomy?”.
Personality quizzes can allow you to collect extra customer data which helps you to better understand your audience and inform your future marketing decisions.
On the other hand, knowledge-based quizzes help you to gain a quick grasp of your audience’s understanding on a given subject matter and can help to increase your audience’s knowledge retention over time – which makes them perfect for training, or education based services.
Both styles can be used by small businesses during the lead generation process of your sales strategy to funnel customers to the correct landing page or to collect customer information that will help in a sales context.
If you are looking to use quizzes in an upcoming campaign, services such as Survey Anyplace provide easy to use software that helps small business to easily create and design stunning quizzes that can be embedded on your website or distributed via your social media channels.
And there you have it. 5 very different ways that surveys can be used by small businesses to improve their marketing and sales processes.
Who knew that small business surveys could be implemented in so many different and creative ways?
By looking further into some of the examples discussed in this article, you should begin to understand how effective surveys can be for businesses in any industry.
So don’t let surveys fly under the radar of your marketing team any longer, try to incorporate them into your upcoming campaigns and see just how effective they could be for you. Just make sure they offer your audience an interactive and engaging experience, rather than becoming a boring task.
If you’ve got a survey marketing success story you’d love to share with us, let us know in the comments or get in touch with us to share your story on social media.