3. CONTENT ORGANIZATION
While great content needs to have certain individual components to be considered great, it also needs to have a strategic plan for cohesiveness. For instance, you need to ensure you aren’t publishing multiple articles on the same topic while failing to address another. In addition, you also need to post or disseminate content frequently and regularly, preferably on a fixed schedule. Here are some tools to help you organize and manage your content.
With OneDrive, you can not only store ideas and works in progress, but you can also use it to collaborate with others. With OneDrive you can also access your information from anywhere. If a situation arises that you already have a piece ready to go that addresses, you can post it immediately no matter where you are and from any device.
No matter what business you are in, you probably read a lot of material related to your field. Sometimes, you may come across a news article, video or blog that you want to save for inspiration when creating content of your own. Pocket is a great app for managing all the content you use for inspiration. Unlike simple bookmarks, Pocket can help you organize your material however you choose to help you find just what you are looking for right when you really need it.
Sometimes content creation is a team effort. You may have a freelancer working on content creation for your website while you assign members of your team to write blog posts or articles and have others creating social media posts. Trello can help you keep track of who is assigned to do what and where they are in the process. This, in turn, can help you manage your posting to be sure you always have something going out, something waiting in the wings and a backup on the side, just in case.
These days, it’s not enough to just create great content, you also have to manage it. Thankfully, there are a greater number of tools than ever before to both create and manage content. You just need a comprehensive strategy and some tools to help you do it.
About the author:
Joe Peters is a Baltimore-based freelance writer and an ultimate tech enthusiast. When he is not working his magic as a marketing consultant, this incurable tech junkie enjoys reading about the latest apps and gadgets and binge-watching his favorite TV shows. You can reach him @bmorepeters