Survey Mistake #4: Getting the Results You “Think” You Want
It’s easy to fall into the trap of just posting generic survey questions, the sort of questions you think that you should be asking and that people will want to answer. However, it’s beneficial first to give your survey a purpose and then create it from there.
Simply ask yourself what you’re using the survey for and what kind of result you want. You may be looking to improve your customer service, your website experience or do some market research on your products and services. However, don’t try and fit it all into one survey. This is actually a very common survey mistake, make sure you give your questionnaire just one purpose.
This means you need to edit your questions after you’ve created them to ensure that it fits this message. You can also use this opportunity to check other parts of your writing, such as grammar. For editing tips and tricks, you can use tools like Big Assignments. For information on grammar, check out State of Writing.
Survey Mistake #5: Forcing People to Answer All the Questions
You’ll need to remember that people are completing your surveys in their own time. The chances are that they’re not getting anything for it and they probably just don’t have anything better to be doing right then.
However, if you’re restricting progress in the survey because they need to answer all the questions, respondents will just abandon it. A few missed answers here, and there won’t harm your overall results, so let them be.
Survey Mistake #6: Not Guaranteeing Accuracy in Your Content
Just like the rest of the content your business uses, you need to make sure that your survey content is accurate and precise. If it’s full of mistakes, it will lose its credibility and most users will end up simply leaving it unfinished and you’ll have wasted time and money.
Instead, create your survey questions and work your way through it several times to make sure that it’s free from silly errors and mistakes. In fact, ask someone else to read it for you too!
You could also use a professional proofreading tool, such as Resumention, to guarantee accuracy. Next to that, online survey-creation platforms help ensure that your survey is accurately made during development.
Survey Mistake #7: Using Nothing But Open-Ended Questions
This may seem like an obvious survey mistake, but it’s important that you’re precise with your questions and don’t leave all of them open-ended. While it’s smart to include comment sections where people can have their say, in fact, it’s encouraged, your questions need to be easy to answer, straightforward and precise.
Adding too many open-ended questions to your survey will make the process of filling them out take longer, which might trigger respondents to abandon it too early.