Share on Social Media to Establish Your Authority
Sharing inspirational quotes, blog posts of other industry leaders, or funny videos from Youtube on social media might help you build your following and keep your audience engaged — but it does not establish your thought leadership.
There are a lot of important reasons why you would want media coverage, but one of these is for your authority to be established.
If you regularly publish original content, including important market research and survey reports that could disrupt or make a breakthrough in your industry, you will get the media attention that you want and instantly build a solid reputation for your business.
Your existing audience is also more likely to read your content if you publish survey results that they can relate to or that can help them see a better perspective about the things that are important to them.
The more readers you are able to attract, the more engagement your social media posts will get — which means more likes, more shares, and more exposure for your business.
You can also run social media advertisements to promote your content to a larger audience, and even target journalists specifically.
If you do this right, there won’t be a need for you to flood journalists’ inbox asking them to write about your business. The goal is that they use your research after seeing your article posted on social media (with tons of likes and shares).
In fact, they may even reach out to you and might even ask for an interview.
Create Shareable & Easy to Digest Visuals to Accompany Survey Data
According to the University of Alabama School of Medicine, 65% of the US population are visual learners. Their study shows that colors, images, and other visual elements help a majority of the population with processing, organizing, and learning information.
So if you want your market research to get in front of more people, capitalize on creating visuals like infographics to accompany your survey results.
To show you just how powerful infographics are and how it can be extremely helpful in getting you more likes, shares, comments (and media attention), take a look at the following infographic from a research conducted by Market Domination Media.
Infographics make scary numbers reader-friendly and easier to digest so people will be more likely to read your content, instead of feeding them a lengthy discussion of your research analysis that most people probably won’t have the time or attention span to read.