How to build a survey in minutes?

 Knowing how to build a survey is one thing. But how to create one that is successful? Keep the following tips in mind to get those response rates soaring.


Provided with the right tools, anyone can build a survey. It’s child’s play, really. But getting respondents to complete a survey … Not so easy. Fortunately, it’s not rocket science either. Take the following tips to heart to build an enticing survey with high response rates.


branded survey widget
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build a survey that ticks all the boxes

Whether you’re looking to build an elaborate survey to measure brand loyalty or a simple questionnaire for school, make sure it meets the following criteria:

1 It has a clear objective

Evidently, the purpose of your survey is to gather data. And not just any data. You want data that answers a specific question. What do people think of your service? How can you improve your service? These questions may sound alike, but they require different sets of questions which are best divided over different surveys.

Tip: if you can summarize your entire survey in one question, you’re on the right track.

2 It’s short but sweet

Next to general demographic questions, make sure your survey only includes questions that lead to relevant information. A great survey is short but sweet, has skip logic, and uses the most effective types of questions.

3 It has your brand written all over

There’s something about branded surveys … Seasoned survey creators and marketing professionals will rarely opt not to brand a survey, simply because a branded survey gives off a personal vibe that speaks to respondents. Is your survey not business-oriented? Then the layout still matters! Pick a colour scheme and a font and use it throughout to capture participants’ attention and keep them engaged.

4 It comes with an incentive

Not everyone likes taking part in surveys … But everybody loves a freebie! Including an incentive is crucial if you want your survey’s response rates to be as high as possible.

how to build your survey in a flash … For free!

build and share your survey with the world today! Sign up for a free trial and have up to 20 respondents participate, or sign up for one of our premium online survey packages.

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