How to build a survey in minutes?

 Knowing how to build a survey is one thing. But how to create one that is successful? Keep the following tips in mind to get those response rates soaring.


Anyone can build a survey these days. But creating a survey people actually find interesting enough to complete is another matter entirely. Still, coming up with a great survey that enables you to gather top-quality data is no rocket science – and it doesn’t have to take you ages to get it up and running either. Keep the following tips in mind to build an engaging survey with high response rates.


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build a survey that ticks all the boxes

Whether you’re out to build a simple survey for school or an extensive form to measure customer loyalty, make sure it ticks the following boxes:

1 It serves a clear purpose

Do you want to find out what people think of your product? Or do you want to come up with a to-do list to improve your product based on your customers’ opinion? These two objectives may sound alike, but require you to collect different types of data – and thus build different surveys.

  • Tip: if you can summarize your entire survey in one question, you’re on the right track.

2 It asks only the right questions

General demographic questions aside, make sure you only ask questions that help you meet your objective. Keep your survey short but sweet, use a survey tool that has skip logic, and ask your questions the right way too.

3 It is branded all the way through

Branded surveys give off a unique vibe that speaks to respondents, strengthening your brand’s identity. Not a brand owner? Your survey’s looks still matter! Decide on a font and colour scheme and use it throughout to keep respondents attentive and engaged.

4 It offers an incentive

Be honest … Do you like taking part in a survey that doesn’t offer a chance at winning something? Neither do your (potential) respondents.

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