Whether you’re out to build a simple survey for school or an extensive form to measure customer loyalty, make sure it ticks the following boxes:
Do you want to find out what people think of your product? Or do you want to come up with a to-do list to improve your product based on your customers’ opinion? These two objectives may sound alike, but require you to collect different types of data – and thus build different surveys.
General demographic questions aside, make sure you only ask questions that help you meet your objective. Keep your survey short but sweet, use a survey tool that has skip logic, and ask your questions the right way too.
Branded surveys give off a unique vibe that speaks to respondents, strengthening your brand’s identity. Not a brand owner? Your survey’s looks still matter! Decide on a font and colour scheme and use it throughout to keep respondents attentive and engaged.
Be honest … Do you like taking part in a survey that doesn’t offer a chance at winning something? Neither do your (potential) respondents.