Whether you’re looking to design an elaborate survey to measure brand loyalty or a simple questionnaire for school, make sure it meets the following criteria:
Evidently, the purpose of your survey is to gather data. And not just any data. You want data that answers a specific question. What do people think of your service? How can you improve your service? These questions may sound alike, but they require different sets of questions which are best divided over different surveys.
Tip: if you can summarize your entire survey in one question, you’re on the right track.
Next to general demographic questions, make sure your survey only includes questions that lead to relevant information. A great survey is short but sweet, has skip logic, and uses the most effective types of questions.
There’s something about branded surveys … Seasoned survey creators and marketing professionals will rarely opt not to brand a survey, simply because a branded survey gives off a personal vibe that speaks to respondents. Is your survey not business-oriented? Then the layout still matters! Pick a colour scheme and a font and use it throughout to capture participants’ attention and keep them engaged.
Not everyone likes taking part in surveys … But everybody loves a freebie! Including an incentive is crucial if you want your survey’s response rates to be as high as possible.