Reaching your target audience is the Holy Grail of nearly every marketer. Ensuring your advertising campaigns are being seen by individuals that are the perfect prospects maximizes the effectiveness of your campaigns and ensures that your marketing budget…

Customer feedback is vital in any form of business. For one to truly know what the customers think of your products or services, you have to evaluate their loyalty and happiness. So how do you collect this information? One of the most effective methods…

What is the average survey response rate? The short answer? 33%. The long answer is a bit more nuanced though. Since there is no agreed-upon minimum acceptable response rate, it will largely depend on how you go about creating, distributing, and collecting…

Writing a survey is a great way to get information on your customers and your target market. In fact, it’s one of the best. Whether you’re trying to figure out the best way to sell your next product or service or looking for ways on how to improve…

Surveys… People don’t like to fill them out. People don’t see what’s in it for them. People leave halfway through, not wanting to waste more time... Sigh... Getting people to fill out and complete your survey can be quite a hassle. Some surveys…

It’s summer time, the weather is fine and we’d rather be screaming our hearts out in a brand new, mega scary roller coaster than sitting in front of our computer screens. The thrill of the fall, the butterflies, the genuine fear of losing one shoe…

  Knowing how satisfied employees are is much easier the more you keep in touch. From uncovering simmering crises to simply strengthening HR-employee relationships—communication is key. When employees know their input is valued, their satisfaction…