Written July 26, 2018, by Robin Nichols
I was speaking recently at a conference with well-known consumer psychologist Bart Schutz. When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy:
“Assuming is one of our biggest enemies.”
He...
Written July 03, 2018, by Hugh Beaulac
No matter what your business is, focusing on customer retention is a proven way to grow revenue. Although it's important to attract new customers, selling to them can cost five times more than satisfying and keeping current ones.
And to give your customer...
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Written April 19, 2018, by Josh Braaten
“We really need to listen to the voice of the customer.”
If you’ve never heard this phrase before, then you either walk around with your headphones in all day or you’ve never worked at a startup. 89 percent of companies are using customer experience...
Written March 29, 2018, by Rob Thompson
With today’s technology, the ability to create, design and distribute surveys has increased exponentially.
This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research.
In...
Written March 08, 2018, by Eva Wislow
Your customers are an amazing source of information that’ll allow you to optimize the performance of your business in a strategic and smart way.
The people who bought one of your products or services can tell you exactly what’s wrong and what can be...
Written November 03, 2017, by Zeger Munyikwa
‘What exactly is this NPS everyone is talking about?’ you might be asking yourself right now. Well you’re not the only one out there, but that’s why I decided to write this article for you guys. In this blog I’ll be discussing what NPS is and where...
