Data-driven Marketing

Articles about Data-driven Marketing

Running Wild with Info Gathering: Is all Data Good Data?
Written August 05, 2020, by Addisson Shaw
“The first change we had to make was just to make our data of higher quality. We have a lot of data, and sometimes we just weren’t using that data, and we weren’t paying as much attention to its quality as we now need to…" - Ash Gupta, former American...
How Surveys Can Improve Your SEO and Content Strategy
Written February 27, 2020, by Guest Author
As marketers, we try to get inside the heads of our audience. By collecting and analyzing marketing data, we’re actually trying to understand the behavior of our visitors and customers. Our daily marketing functions rely on this data because it allows...

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