A person can get themselves into trouble by confusing a salesperson with one who works in marketing. They are most certainly not the same thing as, and such should not be confused with one another. While the war wages on between the two departments, there…

Do you know the saying “It’s good to learn from your mistakes, but it’s better to learn from other people’s mistakes?” Well...on that note, we’ve listed a couple insights that can help you avoid 8 big survey maker mistakes. #1 Not Listening…

Have you ever wondered how people make those fun personality quizzes? You know the kind…”Which type of dog are you?” or…”What color has your aura?” So, how to make a personality quiz? Well, in this article we’re taking an in-depth look at…

Striking up conversations with your audience has never been easier, right? There’s no lack of tools or channels to engage with your audience. But no matter which medium you choose, it’s often a challenge to provide added value to your audience. Assessments…

You can find all sorts of marketing content online. There is bad content and high-quality content. You can run into funny GIFs or 3000-word long blog post analysis. You can find it all online because marketers are constantly trying to come up with things…

Gamification can benefit your marketing strategy in many ways. We compiled the most practical tips and inspiring examples to help you get started. The basics of gamification You’ve probably come across the term “gamification”, but do you really…

Creative questionnaires work great to engage and build your audiences these days. By building authentic, playful and personal interactions with your respondents (in the shape of a quiz, a calculator, an interactive form, …) you will get more valuable…

There’s no doubt that data has the potential of becoming your most valuable marketing resource. The most successful marketers are already tracking their campaigns and collecting relevant data on a daily basis. This is because having the right information…

ENG / ES It’s difficult to generate leads online. Regular contact forms don’t work, there’s little to no room for being personal and people simply don’t see what’s in it for them. The truth is: We’ve become “blind” to the static forms…

ZAP… ZAP… Click away… No attention… Excuse me, what did you say exactly? Do you recognize this? Of course! This is you, the moment you are getting overwhelmed with marketing messages from all different kinds of organizations. Banner ads, push…