I was speaking recently at a conference with well-known consumer psychologist Bart Schutz . When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy: “ Assuming is one of our biggest enemies .”…

Static content and regular blog posts are often no longer sufficient to engage website visitors and boost time on site. Visitors expect your content to be interactive, at least to some extent, and website owners should explore their options to provide…

No matter what your business is, focusing on customer retention is a proven way to grow revenue. Although it's important to attract new customers, selling to them can cost five times more than satisfying and keeping current ones. And to give your customer…

It’s never been easier to create content for your audiences and strike up a conversation. … But no matter how much content you produce, it’s still a challenge to make sure that the right person finds the right piece of information. You want to make…

A person can get themselves into trouble by confusing a salesperson with one who works in marketing. They are most certainly not the same thing as, and such should not be confused with one another. While the war wages on between the two departments, there…

Do you know the saying “It’s good to learn from your mistakes, but it’s better to learn from other people’s mistakes?” Well...on that note, we’ve listed a couple insights that can help you avoid 8 big survey maker mistakes. #1 Not Listening…

Have you ever wondered how people make those fun personality quizzes? You know the kind…”Which type of dog are you?” or…”What color has your aura?” So, how to make a personality quiz? Well, in this article we’re taking an in-depth look at…

Striking up conversations with your audience has never been easier, right? There’s no lack of tools or channels to engage with your audience. But no matter which medium you choose, it’s often a challenge to provide added value to your audience. Assessments…

You can find all sorts of marketing content online. There is bad content and high-quality content. You can run into funny GIFs or 3000-word long blog post analysis. You can find it all online because marketers are constantly trying to come up with things…

Gamification can benefit your marketing strategy in many ways. We compiled the most practical tips and inspiring examples to help you get started. The basics of gamification You’ve probably come across the term “gamification”, but do you really…