Lead Generation

Articles about Lead Generation

9 Types of Surveys You Should Start Using Today

While there are many tools available, it’s still a good idea as a business to rely on various types of survey methods to discover what customers want. Whether it's a market research survey, customer feedback survey, or audit survey, businesses know…

Why Isn’t CRM Delivering On Its Promise?

What’s the downside to getting information from your sales force into your CRM system? If you’re like most managers, you’ll answer, “actually getting the information from the sales force.” There are a couple of reasons this seemingly simple task is like pulling teeth. Which ones do you recognize? More importantly, do you have a plan to rectify this opportunity-costing situation?

Mobile Surveys: Breaking Through Where Traditional Surveys Simply Can’t

Think of all the emails you get in a day or week or month. Now think of all the requests you get to “take a quick survey” or to give “your feedback.” Even as a marketer, you probably don’t participate in all of them. But, as a marketer, you probably respond more than most people, because you appreciate why they’re asking, and you’re probably curious about the survey design and the information they’re asking for.