Lead Generation

Articles about Lead Generation

Best Marketing Automation Software Compilation: The 7 Best Tools
Written June 27, 2019, by Jnana Rao
The marketing automation industry is expected to touch $5.5bn in 2019. These numbers get more validation from Salesforce's State of Marketing Report that says- 67% of marketing leaders are already using atleast one marketing automation platform....
The Best Landing Page Builders: A Comparative List for Marketers
Written April 25, 2019, by Sofie Nelen
If you’re looking to get leads online, the most common way to get started is by setting up a website. Find yourself an effective landing page builder and you can easily create pages that both attract visitors and answer to a specific need or pain that...

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How Boot Camp Digital uses a Quiz Funnel to Generate Online Leads [Case Study]
Written October 24, 2018, by Nigel Lindemann
A lot of companies struggle with generating enough online leads to keep their sales funnel flowing. Five years ago, you could launch an info product (e-book, download, webinar,...) and those would perform quite okay. Nowadays the market is flooded...
The Importance of Surveys and User Feedback in Conversion Rate Optimization
Written July 26, 2018, by Robin Nichols
I was speaking recently at a conference with well-known consumer psychologist Bart Schutz. When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy: “Assuming is one of our biggest enemies.” He...
How to Make Sales and Marketing Work Seamlessly Together
Written June 21, 2018, by Warren Fowler
A person can get themselves into trouble by confusing a salesperson with one who works in marketing. They are most certainly not the same thing as, and such should not be confused with one another. While the war wages on between the two departments,...
5 Ways Small Businesses Can Benefit From Using Surveys
Written March 29, 2018, by Rob Thompson
With today’s technology, the ability to create, design and distribute surveys has increased exponentially. This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research. In...

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