Market Research

Articles about Market Research

Essential Guide to Writing Effective Survey Questions

Customer feedback is vital in any form of business. For one to truly know what the customers think of your products or services, you have to evaluate their loyalty and happiness. So how do you collect this information? One of the most effective methods…

How to Make a GDPR Compliant Survey

The GDPR is here. You know it and no doubt your mailbox knows it as well! We’re sure you’ve read enough about the definition and the impact of the GDPR . It’s time to get to the specifics of how to battle the beast. This data protection law by the…

5 Ways Small Businesses Can Benefit From Using Surveys

With today’s technology, the ability to create, design and distribute surveys has increased exponentially. This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research.…

5 Types of Questions That Influence Your Survey Accuracy

One of the most popular research tools to find answers to business questions, surveys, are yet controversial: Some specialists insist survey results can't be valid because of a cognitive bias human brains experience while answering survey questions. Short…

10 Survey Mistakes You Need to Avoid

Writing a survey is a great way to get information on your customers and your target market. In fact, it’s one of the best. Whether you’re trying to figure out the best way to sell your next product or service or looking for ways on how to improve…

9 Types of Surveys You Should Start Using Today

While there are many tools available, it’s still a good idea as a business to rely on various types of survey methods to discover what customers want. Whether it's a market research survey, customer feedback survey, or audit survey, businesses know…