Market Research

Articles about Market Research

5 Ways Small Businesses Can Benefit From Using Surveys

With today’s technology, the ability to create, design and distribute surveys has increased exponentially. This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research.…

5 Types of Questions That Influence Your Survey Accuracy

One of the most popular research tools to find answers to business questions, surveys, are yet controversial: Some specialists insist survey results can't be valid because of a cognitive bias human brains experience while answering survey questions. Short…

10 Survey Mistakes You Need to Avoid

Writing a survey is a great way to get information on your customers and your target market. In fact, it’s one of the best. Whether you’re trying to figure out the best way to sell your next product or service or looking for ways on how to improve…

9 Types of Surveys You Should Start Using Today

While there are many tools available, it’s still a good idea as a business to rely on various types of survey methods to discover what customers want. Whether it's a market research survey, customer feedback survey, or audit survey, businesses know…

Survey on the spot instead of e-mail

Paper surveys have probably been around since papyrus. We’ve always been interested to know what others were thinking, right? We’ve all seen the surveyors at the grocery store, armed with clipboard, pen and paper form, intercepting folks lugging bags out to their cars to ask about products and services. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans.