Market Research

Articles about Market Research

10 Survey Mistakes You Need to Avoid
Written November 09, 2017, by Gloria Kopp
Writing a survey is a great way to get information on your customers and your target market. In fact, it’s one of the best. Whether you’re trying to figure out the best way to sell your next product or service or looking for ways on how to improve your...
9 Types of Surveys You Should Start Using Today
Written October 19, 2017, by Sofie Nelen
While there are many tools available, it’s still a good idea as a business to rely on various types of survey methods to discover what customers want. Whether it's a market research survey, customer feedback survey, or audit survey, businesses know these...

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Survey Results: How To Share Results From A Newsworthy Survey
Written October 12, 2017, by Maggie Aland
I’d bet a million dollars (if I had that much money) that ALL businesses want media attention. Why? Because this leads to better brand recognition, more public attention, and of course -- higher sales. Unfortunately though, a lot of business owners...
Get Better Market Insights by Asking Better Questions
Written August 08, 2017, by Suzanne Van Gompel
Again and again, brand and audience research manages to provide “information”, but little to no insight. Even more rarely it actually inspires to make useful adjustments. How come research still so often misses its point? And how do you put quality...

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