It’s summer time, the weather is fine and we’d rather be screaming our hearts out in a brand new, mega scary roller coaster than sitting in front of our computer screens. The thrill of the fall, the butterflies, the genuine fear of losing one shoe…
Articles about Response Rate
Do you want to watch your response rate grow? Start talking! People don’t like taking long & difficult surveys. But they do like sharing their opinions during an interesting conversation. So let's start engaging them and make our surveys more conversational.…
What would your impression of a restaurant be if the maître d’hôtel called you two days after you dined to ask how your meal was?
Is your response to an emailed survey about your experience four days earlier going to be as detailed as it would have been if you’d provided your feedback during the interaction?
People get busy, they forget details, and they might not think to look for your survey in their email’s Junk folder.
Think of all the emails you get in a day or week or month. Now think of all the requests you get to “take a quick survey” or to give “your feedback.” Even as a marketer, you probably don’t participate in all of them. But, as a marketer, you probably respond more than most people, because you appreciate why they’re asking, and you’re probably curious about the survey design and the information they’re asking for.