Articles about Survey

Survey Question Types: An Essential Guide
Written October 01, 2021, by Mark Penson
Last Updated: October 1, 2021.How to Choose the Most Effective Survey Question TypesThe success of a survey depends largely on asking the right questions to get the information you want.In this post, we’ll guide you through choosing great survey questions...
What’s the average survey response rate? [2021 benchmark]
Written August 09, 2021, by Nigel Lindemann
What is the average survey response rate for email and other mediums? The short answer? 33%. The long answer is a bit more nuanced.

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Is Your Customer Acquisition Cost Too High? Learn How To Use Surveys to Reduce Customer Acquisition Costs (CAC)
Written July 30, 2020, by Jason Quey
In the past five years, customer acquisition costs (CAC) have increased by over 50%.  Between increased marketing budgets, crowded marketing channels, and higher customer expectations, it’s becoming more expensive to get a new customer. If you want...
How To Identify and Reach Your Survey Target Audience
Written August 09, 2018, by Kelly Abraham
Last Updated: December 2, 2021Reaching your target audience is the Holy Grail of nearly every marketer. Ensuring your advertising campaigns are being seen by individuals that are the perfect prospects maximizes the effectiveness of your campaigns and...
How to Boost Employee Coaching Efficiency Using Surveys or Questionnaires
Written April 26, 2018, by Heather Cameron
A little while ago I was attending a conference on manager training and how you can effectively use employee coaching. The speaker talked about coaching techniques and using open-ended questioning and the like. This got me thinking about how using surveys...
Survey Introduction Examples That Actually Work
Written June 22, 2017, by Rens Deckers
Writing a solid survey introduction is not a waste of time. You’ve created a survey and you need answers. Preferably without respondents going “NOPE” at seeing the word “survey” in their mailbox. It’s your one window to get in, create a feeling...

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