User Experience

Articles about User Experience

How to Make a GDPR Compliant Survey

The GDPR is here. You know it and no doubt your mailbox knows it as well! We’re sure you’ve read enough about the definition and the impact of the GDPR. It’s time to get to the specifics of how to battle the beast. This data protection law by the…

5 Laws for Everyone Who Wants to Build Audience Engagement

You can find all sorts of marketing content online. There is bad content and high-quality content. You can run into funny GIFs or 3000-word long blog post analysis. You can find it all online because marketers are constantly trying to come up with things…

HTML5 vs Native Apps: Which One’s Better?

The growth in HTML5 enthusiasts, programmers and content creators is impressive. But only few people, recognize how much there is to learn about HTML5 to truly realize its “write once, run everywhere” promise. But first, let’s get back to basics…

Embedded quizzes and surveys

The best way to discover what your customers really think and feel is to ask them while they’re “in the moment”. Our quiz maker software lets you create a short URL that can be integrated wherever you’d like it to be. Only, when your customers…

4 Way to Leverage Mobile Without Building an App

No one could argue very convincingly that mobile isn’t one of the most disruptive, transformational factors in business today. Consumers are armed 24/7 with ever more powerful smartphones and tablets. But most aren’t dying to download an app you paid handsomely to develop.

Survey on the spot instead of e-mail

Paper surveys have probably been around since papyrus. We’ve always been interested to know what others were thinking, right? We’ve all seen the surveyors at the grocery store, armed with clipboard, pen and paper form, intercepting folks lugging bags out to their cars to ask about products and services. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans.

Why Isn’t CRM Delivering On Its Promise?

What’s the downside to getting information from your sales force into your CRM system? If you’re like most managers, you’ll answer, “actually getting the information from the sales force.” There are a couple of reasons this seemingly simple task is like pulling teeth. Which ones do you recognize? More importantly, do you have a plan to rectify this opportunity-costing situation?