Do you feel the time crunch every day? Well, I definitely feel it. I have been competing since my school days to get better and better. But I still am no expert. So if you are a coach or consultant you have my instant respect.
As a coach or consultant, you’re helping so many entrepreneurs, marketers, and businesses to grow. But do you have a strong email communication channel to let them know that you are the best at what you do?
While you have to be humble in your approach, you just cannot ask people to pay you and say adios amigos. The key is to engage your audience before presenting them with a sales pitch. The best way to do it is through email marketing.
Well, without beating around the bush, here are top email marketing software that can help you grow your services.
Coaches and consultants have to maintain constant communication with their potential clients as they have a comparatively longer sales cycle. And if you want your potential clients to know what you have at hand, you need to ensure top-level deliverability.
SendX is one such intuitive email marketing software that optimizes your email campaigns in conformity with 30+ parameters. So you don’t need to worry about the deliverability part with SendX.
Being an expert requires a well-planned budget and you can’t splurge on expensive marketing tools. This tool is the right fit for your pocket as it is extremely affordable. Moreover, SendX does not put any email send limit. Meaning, you can send any number of emails to your opted-in subscribers.
Even if you are not well versed at designing eye-catching emails, this tool offers 50+ ready to use premium templates with an easy drag-and-drop feature. This tool is also a great choice if you want to send bulk emails.
But sending bulk emails doesn’t mean that you’ll just create an email and hit the send button to your whole email base. Sending bulk emails without spamming your audience is what you should focus on. And SendX can help you do that.
Starting at just $7.49 per month, this tool also provides heatmap reports to get a quick overview of the CTAs that performed well.
In case of any queries, you can reach out to them through email, live chat, or a phone call. Or simply get their 14-day free trial (no credit card required).
ActiveCampaign is a feature-rich email marketing tool that comes handy in creating powerful automation sequences. As they believe in enabling businesses with the right marketing solutions, it is a great fit for the experts who know their way around in creating logic-based sales funnels.
With ActiveCampaign you get a range of features including email automation, sales CRM, segmentation options, A/B testing, messaging services, advanced reporting, and decent integration options.
They have a fair share of customers who are quite satisfied with their services and support. They provide a monthly paid plan starting from $17 for 1000 contacts. With their paid plan, you can send unlimited emails to your contacts.
They are one of the oldest tools in the email marketing industry. Founded in 1995, Constant Contact is a popular choice among individual entrepreneurs, consultants, small businesses, and nonprofits.
With a beginner-friendly interface, you can weave your way around managing email lists, marketing calendars, integrating with third-party apps, and analyzing email metrics. They also maintain a decent library of niche-specific email templates so that you don’t have to start from scratch.
Besides providing email marketing automation, this tool also allows you to create surveys, polls, collect online donations, and more. And as they provide email delivery reports and metrics, you may analyze your subscriber’s behavior.
They are specifically preferred for event management (even if it is on a small scale). You may send out the invitations or manage registrations through Constant Contact. Apart from event space, they are well known for creating drip campaigns.
Their support team is available through a phone call, email, and live chat. They have different plans for different countries. If your business is located in the United States, the monthly plan starts at $20. But if you want to unlock all premium features, go for the Email Plus plan at $45 per month.
This tool is mostly known for its amazing email marketing and SMS services. In their initial days, they were more focused on providing transaction-based email services, but today it has turned out to be a powerful email marketing tool.
If you are thinking of sending bulk emails to your potential clients, Sendinblue will handle it pretty well. Moreover, they provide you a forever free plan that comes in with a limit of 300 emails per day. This tool does not put limitations on your contact list. Meaning, you may add as many contacts as you want in your email base.
Along with being an easy-to-use tool, Sendinblue enables you to manage email lists, optimize email layout, analyze email reports and metrics, integrate with third-party apps, and more. Sendinblue works through the mechanics of AI and machine learning to ensure better email deliverability and more engagement.
To elaborate more, this tool is widely known for its automation workflows. If you want to set specific email triggers and put your segmented contacts or subscribers in the custom workflows, Sendinblue can handle it well.
As mentioned, they do not put limitations on the number of contacts, but they do have a sending limit. If you go for their basic monthly paid plan at $25, you will have a sending limit of 40,000 emails per month.
If you want to create an engaging and responsive email, Campaign Monitor’s premade templates come in quite handy. They have a range of clean and simple templates that work on both laptops and smartphones.
This tool can prove to be a smooth ride if you want to integrate your website to third-party apps and services. Additionally, they provide interactive analytics to get an insight into the performance of your emails in real-time. They also offer advanced email segmentation options so that you can send personalized emails according to your target groups.
Overall, a beginner-friendly tool to send professional emails or automation sequences. Their plan range starts from $9 per month for 500 subscribers. Although they do not allow you to send unlimited emails with this plan, you can send up to 2500 emails in a month.
It is not just an extremely affordable tool but also comes with advanced features. Besides providing a forever free plan, Moosend is an easy-to-use tool with all essential features ranging from pre-designed templates, weather-based email triggers to visual campaign builder.
This tool can work wonders for individual business owners and small agencies. It has a decent variety of email templates available at hand. You don’t have to hop around to learn your way through its interface.
Moreover, it is widely employed for creating automation sequences as it provides you with pre-designed automation templates. Talking about its automation features, they have three essential classifications: email triggers, controlling moves, and actions. These three categories help you to filter out your email contacts so that you can send your automation emails to selected opted-in subscribers.
Coming to the affordability factor, Moosend comes with a monthly pro plan of $8 per month based on the number of subscribers. And of course, you may send unlimited emails to your contacts.
Most businesses are product-centric. But as a coach or consultant, you have to put yourselves as a product out in the market so that people can avail of your services. You have to put in extra effort to build relationships with your audience and clients. And nothing can beat email communication to achieve that.
You know how to season and garnish a business with your expertise and intelligence. You just need one last ingredient to make you unstoppable. And that is an email marketing software that just clicks off with you instantly. I hope this piece helped you to shed light on what you need.
This blog is written by Shivani Srivastava. A content marketer by heart, Shivani is passionate about writing anything in the field of the technological landscape. She’s written this guest blog for SendX: Email Marketing Software.