Marketing isn’t always everything. You can launch numerous PPC campaigns, have guest podcasts or something else, and still not meet the goals you’ve set for yourself. This can be due to expectations, but it’s most likely due to another issue.
You’ve invested in attracting clicks and conversions, not readers. Disregarding the temporal significance of this situation, most bloggers and marketers focus simply on clicks. Without becoming a reader, a person who clicks is just a statistic. Ask yourself – why would someone want to read my research or listen to my podcast?
Of course, quality becomes an unavoidable answer in this situation, but your content must have something else. Provocativeness and an all-around enticing aura around it. To create this aura, you have to target people’s minds, not statistics.
To attract the new audience to your blog, you have to know how their minds function. This knowledge alone can make your blog posts not just quality ones, but winning ones. To reach that point, we’ve prepared 7 crucial tricks that you can use to turn your blog into a lucrative and popular website.
1. Insert a question or a surprise into the headline
The keyword here is stimulation. Your core customers may be interested in reading your content, but new audiences may not have that same desire, mostly because of unknowingness. Therefore, they must stumble upon your work and discover it for themselves.
A recent survey by an Australian agency revealed to us that only 43% of all smartphone users search for something while browsing the web. However, 78% of all questioned individuals said that they have accidentally “stumbled upon” something interesting randomly.
What does this data mean? Well, first and foremost, it signifies the importance of being noticed and persuading the passer-by into becoming a reader. Even if someone searches for a brand or blog similar to yours, the chances are that they will have already experienced mental fatigue when they find you. Because of this, you can’t count on people incessantly searching for your blog.
The key here is to entice an individual to click on the link and stay browsing content on your blog. How to accomplish this? Simply by focusing the apex of all interest into the headline.
Questions and unexpected occurrences stimulate your brain because they are novelties. If a headline such as “7 Ways to Lose Weight Fast” doesn’t entice your mind, maybe “Have You Tried These 7 Ways to Lose Weight?” will stimulate your imagination. “Maybe I don’t need this information, but I definitely want to see how much I know.” Such a line of thought will affect you, and you will give in to your curiosity.
People are curious, and upon seeing a question or something unexpected in the title, they expect and desire something to be revealed. Headlines with question marks have a much higher outreach and click-through rate than regular ones.
In psychoanalysis 101 in college, every student learns about how curiosity is swayed by the ego. We want to invest time into becoming better people. We want to be more prepared. More knowledgeable.
Therefore, you can awaken the reader’s ego if you choose to plant a question or a reveal. With such a promise, readers will want to invest their time in getting their answers. Instead, they will get a new favorite blog.
2. Make sure there is a preview involved
A myriad of bloggers uses this method, and it always works. When encountering your headline, users will get stimulated to a certain point. It will be significant as to which point exactly are they stimulated, as that will determine your influx of new readers.
You can’t allow yourself to reach the point when people open your blog just because of sheer boredom and curiosity. By enticing the audience with a headline, you will ensure that you have their attention. To keep their attention and allow them to read your work, you need to add a preview.
Readers are fond of the feeling when they’re privileged to hear a secret. Adding a preview creates just this atmosphere within their minds. As such, they become not only readers but witnesses that will have the privilege of spreading the word. They will also feel thankful that your blog is full of useful tips and will appreciate that your preview is correct.
How can you accomplish this?
All you need to do is assemble a first paragraph that is enticing and is exactly what the post is about but without revealing too much. That last characteristic is the most important.
It allows your readers to realize that they did make the right choice in reading because of the preview. From that point onwards, they will connect positive emotions such as surprise and enlightenment to your posts, urging them to become readers. Think of it something like this:
10 Powerful Tips on How to Prepare for a Marathon in 3 Months
“This is perhaps the most intricate list of marathon running tips that we’ve assembled.
And the best part?
They can all be done with not an extra cent spent. You will actually save much more. “
Observing this headline, we notice one crucial thing. The list of tips will surely feature something that relates to saving money, but there are no indications of other details or anything else. The reader has to continue. It’s the power of uncertainty.