1. Market Research Survey
Do you want to determine how and where products are purchased?
Are you trying to discover customer needs?
Curious about the level of competitive positioning you have within a certain industry?
These questions can be answered through market research surveys. It allows you to find out “what your market thinks”.
This type of survey can be applied when no data is available yet: For example, to measure how your target audience feels towards a new product you’re about to launch.
Or when you want to build upon previously gathered data. When you’re starting from a certain benchmark, you can conduct a survey to measure, for example, how well that same new product is received a year after its launch.
Keep questions in mind that:
- Ask about the need/opinions towards a certain product or service.
- Measure what features in a product are important to the respondent (Pricing/Quality/Popularity/Availability
How a market research questionnaire can grow your business:
- It’ll give you quick and accurate insights into what people think about your products or services.
- The data is collected in a structured way, which enables you to make well-founded decisions to base your strategies on.
- You’ll be able to identify your product’s strengths and weaknesses as well as a course of action.
Discover more advantages of market research surveys here.
(Click the image to try a market research example)
2. Employee Satisfaction Survey
This survey type is used to gauge whether employees are happy and satisfied in their work environment. Positive results in employee satisfaction surveys can indicate a higher level of employee motivation and a strong team spirit.
During the questionnaire, employees are asked to give feedback or voice concerns and frustrations they have within their company. Keep in mind that these questions are related to the atmosphere of the company and how an employee feels within a team.
This is different from the job satisfaction survey, which we’ll talk about in the next point!
Questions that you could ask in an employee satisfaction survey could be for example:
- How many times a week do you feel stressed at work?
- How meaningful is the work that you do to you?
- How well do coworkers pay attention to your input at work? Do you feel valued?
It’s important to ensure the respondent’s anonymity when they’re taking this survey. It will lower the threshold to be
honest and upfront. Employee satisfaction surveys work best when they are administered over a longer period of time. For example on an annual basis.
How an employee satisfaction survey can grow your business:
- These insights can provide specific recommendations that will help improve the company.
- Results can point out areas that might need improvement.
- Employees can be included in the process of improving the company, having their voices heard will boost morale.
- By administering this type of survey on a regular basis, you can track the improvement of satisfaction over time.
3. Job Satisfaction Survey
The job satisfaction survey is very similar to an employee satisfaction survey.
It is part of a series of surveys that measure satisfaction overall. But where employee satisfaction is a survey that can be taken by all employees in a company, a job satisfaction survey type will look at the personal views of an employee to see how satisfied they are with their job.
Measuring job satisfaction is said to have a direct influence on employee morale. Did you know that companies with satisfied, engaged employees outperform those who don’t by 200%?
Questions for this type of survey could be:
- How meaningful is your work to you? (From not at all meaningful to very meaningful)
- How likely are you to look for another job outside the company?
- How proud are you to work for your company?
To make sure that you get the results you want, it is important that you point out the confidentiality aspect of this kind of survey. And then it’s time to find out what part of their jobs are keeping your employees happy or excited. Or where there’s room for improvement!
(Click the image to try a job satisfaction example survey)
How a job satisfaction survey can grow your business:
- Get clear & direct insights into how a colleague feels and operates within their team.
- Build actionable targets for employees based on the input to improve their communication skills, teamwork, ambition
both for themselves and the company.
- Data will help you visualize where additional training or guidance is needed.
- If your employees are satisfied with their job, it’ll show in their work and their representation of your company.
Discover more advantages of job satisfaction surveys here.