7. Training Evaluation survey
Employee training is an invaluable investment to keep your company on top of the latest trends and to stimulate growth in both your company and your employees.
There are different types of survey techniques used when giving pieces of training, this specific method enables your employees to voice their opinion on the quality of the training, its relevance and perhaps
indicate how well the presenter did as well. It’s an automated way to determine if important course topics have been correctly understood and to tackle possible issues as soon as possible.
In fact! By using a training evaluation form, an instructor could use the instant feedback to
address specific points in the middle of a class.
Your survey should have questions that:
- Ask to rate the quality of the training/classroom/presentation/presenter.
- Ask what topics during the training were useful and which weren’t.
- How the training can be applied on the work floor.
How training evaluation surveys can help you grow your business:
- It will help you ensure the quality of training and evaluate trainers as well as trainees.
- Increase attendee satisfaction and productivity.
- Continuously improve all aspects of training and align efforts of your training staff.
(Click the image to try a training evaluation survey)
8. Event Evaluation survey
A questionnaire to evaluate your event is a more specific type of survey method. Especially when your company organizes their own events it’s important to measure its success afterward.
But even after attending an event where you had your own booth, it could provide you with useful information to ask attendees how they experienced your setup.
Keep in mind that while you might think every aspect of your event was a success, this might not be the case for some of the attendees. Challenge yourself to keep your event evaluation survey as short and to the point as possible, while still offering the possibility of evaluating every aspect of the event. They don’t have to be boring! Keep the tone of voice the same as the atmosphere of the event itself. (Works well for brand recognition too 😉 )
Use questions such as:
- How would you rate the venue/program/catering/…?
- What was your favorite aspect of the event?
- Would you recommend a follow-up edition to friends or colleagues?
Take a look at this very successful example by KAABOO Del Mar and how they used an event evaluation survey for their festival.
Use event evaluation to grow your business and your event:
- Capture honest and in-the-moment perceptions and opinions from attendees.
- Give your audience an outlet to interact with your brand.
- By keeping the survey short and easy, you’ll get more honest and simply more responses with invaluable data that’ll help you improve your next event.
9. Lead generation survey
Last but not lead… least!
A lead generation survey might actually be the most valuable one when you want your business. In a couple of simple questions, this type of survey method will gather both contact information and some preferences about your target audience.
Enough for you to build a list of possible prospects that are interested in your product or services.
Types of survey questions to think of:
- A couple of form fields to gather contact data. Keep this to a minimum! Email addresses are what’s most important, perhaps the first name too. Other details can always be asked later on in the communication process.
- An opt-in so that you are allowed to contact them via their shared email address.
- Any kind of question that captures their preferences on your product or service.
Here’s a secret tip to make this last survey type even better: While the regular, but sometimes “boring” survey still can get you the insights and the data you need. There is a better way to get more leads!
By creating interactive, playful quizzes, you lower the threshold for people to participate, you increase the level of engagement AND you provide a respondent with something valuable… They learn something about themselves!
Take a look at how lead generation quizzes work here.
A good lead generation survey will get you:
- LEADS! Contact data of people who are interested in your product or service.
- Qualification of those leads, by asking a couple of questions about their preferences you’ll know how ready they are to purchase and what they’re looking for.
- Permission to contact new prospects when they opted in on your survey.
(Click the image to try a lead generation survey)
That’s all folks!
Those were 9 of the most common different types of surveys, explained and with an insight on how they could help your company grow.
Which ones have tried so far? And with success?
Would love to hear about your experiences in the comments.