It's Time to Unbore the Market Research Questionnaire

When you’re launching a new product or service, it doesn’t matter if you’re a startup or a well-known brand. Always get an idea of what customers think. Use an engaging Market Research questionnaire to:

  • Get feedback on first ideas, during your development process and right after launching
  • Gain quick and accurate insights, by asking short, simple questions
  • Develop a healthy business that knows how to engage with its customers

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Add fun and interactivity to your market research to get the data you need

Once you’ve got your audience’s attention, keeping them engaged is vital to prevent them from quitting the survey prematurely. Survey Anyplace enables you to create engaging experiences that have all the bells and whistles with just a few clicks. You can easily add videos, cool animations, interactive scratch cards, animated slot machines, … Anything to unbore your questionnaire and get more and better feedback.

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Use a Survey Anyplace Market Research Questionnaire to:

  • Quickly get accurate insights into what people think about your products and services
  • Gather structured and qualitative market data to help you make well-founded decisions and better position your product
  • Immediately identify your product’s strengths and weaknesses as well as a course of action
  • Within minutes, measure if your potential customers are ready for that new product idea you’ve been working on. Find out about basic demographics and get a view on your position compared to your competitors
  • Build a playful and ‘human’ platform where your audience can engage with your brand

Get started with templates built for mobile, ready-to-use and fully branded with a single click

Market Research Template

Simply select the market research template from the template overview when creating a new survey and personalize the questions to your specific needs. Upload your logo and a single click will set our color detector at work to brand your survey with the correct colors. Respondents are able to use their own mobile devices to take your surveys, in the moments that it really matters. Review results immediately within the tool and download them any time for deeper analysis, integrations into CRM or other systems.

5 Tips to Perfect and Unbore Your Market Research Questionnaire

  1. Short and simple. Limit the number of questions you ask to 10. Avoid respondents trying to get out of the survey by ending it in time and increase the quality of your data.
  2. Meet new people. Make sure you focus on more than just your current customer database when conducting market research. It’ll help you get fresh insights, expand your target audience and possibly find new business opportunities.
  3. Speak human. Market research questions do not have to be long and scientific. Use the language your target audience speaks and engage in conversation rather than thrusting all your questions at someone. Learn how to make your surveys more conversational.
  4. Ease into it. Let respondents ease their way into a survey by asking the easiest questions first. This could be some demographic questions for example. It’ll encourage them to take the survey all the way to the end.
  5. Room for thought. You have very specific data you want to gather to get you started with strategy. We understand. Always leave room for personal opinions of your respondents and be open minded to new perspectives!

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Learn how powerful the feedback from your market research questionnaire can be in a fun, engaging environment.

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