Every consultant should use a maturity model to generate leads and scale their business
Discover how Maturity Models can help consultants boost their lead generation and scale their business. Find out which Maturity Model fits your consultant business best.
How to create your own assessment: the ultimate guide
In this article, we explain how to create an assessment for your business from scratch, with actionable tips derived from real-life situations.
7 Ways to use instagram to promote a consulting business
Consultants should use Instagram to build presence. As the focus shifts to more advanced features for businesses in the pipeline, Instagram is primed to become a thriving marketplace.
6 steps to conduct an effective business assessment
There are a ton of areas to assess when running a company. With so many functional nooks and crannies, it would be challenging to come up with an accurate assessment of your current business. You can do product analysis, market research, quarterly reports, employee happiness surveys, and other analyses that give you a good idea […]
How to combine PR and market research using assessments
Traditionally, market research and public relations are thought of as different departments within marketing. Market research refers to case studies, trials, surveys, and focus groups, whereas public relations refers to the perceptions and interactions the public has towards your company. One informs the other, of course, but they don’t necessarily work hand-in-hand. PR surveys incorporate […]
How to balance and make the most out of digital marketing automation and personalization
Automation has become a key part of everyday life. From paying bills to carrying out routine business processes, it’s increasingly difficult finding places to speed up tedious tasks. Recently, marketers have taken to using an automation workflow to improve their campaigns. But, businesses should be slightly wary of using it. Automation is seen as depersonalizing […]
