Post Interesting, Shareable Content
If your business isn’t making the most of regular blog posts, Insta-updates, and other social media content, you’re really missing a trick and in dire need of a catch-up. Your best customers will always be interested in hearing about what’s going on with your business, and interesting content (viral-style videos, fascinating blogs, news about events) can be shared on their social media profiles via your app, and send out to their wider networks.
It’s easy to establish a network with massive numbers of people, and obtain an enormous, natural, organic online reach with some simple good app practices and this level of engagement is vital for heightened customer activity.
Send Your Customers Holiday Greetings
Want to really put a smile on your customers’ faces, and let them know you value them? One of the simplest (yet most effective) ways is to send out holiday greetings and personalized messages via your app.
Whether it’s for Christmas, Diwali, Eid, or a birthday, sending out a message to your clients not only boosts activity and engagement (as they’ll again get a notification which should snap them out of complacency), it also creates the kind of personal, friendly, and open connection and channel of communication that modern consumers love.
The more you can establish the idea that your business and its customers are one big, happy family, the more activity and engagement you’ll get in return.
Notify Customers About Upcoming Specials and Sales
Back in the analog era (remember that?), you’d only find out about special offers, sales, or discount events either from watching a TV commercial for a local business (remember them?) or wandering past a shop window which would be filled with garishly-colored signs.
Now, with a custom app, it’s incredibly easy to keep your customers updated with all the big news about your business.
You can either send push notifications to really get the message across, or you can add it to your news feed or social media integration. It’s easy, effective, and your customers will love the engagement and communicative aspect!
Let Them Know When They’re Close
Your app should have an inbuilt map and location service, which customers nowadays absolutely love. On the one hand, they’ll be able to find your business location if they’re in another town or away from home, and on the other (and this is where the customer activity levels really go through the roof), you’ll be able to send them a notification when they’re in the vicinity of one of your stores or service centers.
That’s seriously impressive, and the kind of thing that sends a clear message to your customer base that you really care about their presence and custom. Boosting loyalty in this way is becoming increasingly popular, and it’s really not difficult to see why.
Notifications for Re-Engagement
Customers nowadays are faced with a vast amount of choice when it comes to almost everything they consume. From supermarkets to clothes shops, from cafes to fishmongers, and from insurance brokers to car wash centers and everything in between, there’s a massive range to choose from.
As such, you can hardly blame them if they come to your business, download your app, and then well, get a bit distracted, and put your products and services to the back of their mind. That’s where a custom app can really make a difference: regular push notifications informing your customers of your products, special offers, or new services will remind them why they loved your business in the first place, and get them clicking through to your website or stepping through your door once more.