What is job satisfaction?

Find out more about this frequently used marketing term.

 

When it all comes down to it, an operation can only be as successful as its stakeholders are satisfied. Still, surprisingly few businesses and organizations ask themselves this important question: what is job satisfaction exactly? Meanwhile, knowing the different aspects that comprise job satisfaction is crucial not only to adequately probe job satisfaction itself, but also to improve customer loyalty and organizational practices in the long run. This article provides an overview of all you need to know about this frequently used marketing term.

 

What is job satisfaction
Trusted by companies of all sizes
  • T-Mobile
  • BBDO
  • iAmerica
  • Accor hotels

Seeing the whole picture

Organizations need to take a step back and look at their operations through their target audience’s eyes to fully understand what job satisfaction is. Simply asking stakeholders if they are ‘unsatisfied – moderately satisfied – extremely pleased’ with the product they purchased from you will not provide meaningful insight into a person’s overall experience – which is what job satisfaction comes down to in the end.

Going the extra (s)mile

While most retailers tend to see job satisfaction as not much more than the number of returns subtracted from the number of sales, online retailer Zappos purposely uses a refreshingly different approach. To Tony Hshieh, founder and CEO of Zappos, job satisfaction is about “delivering happiness” first and great quality products second. Indeed, the Internet is full of reviews that illustrate how Zappos always tries to establish an emotional connection with their customers.

One time, Zappos staff even physically visited a rival shoe store to purchase a pair of shoes for a woman staying at a hotel nearby when Zappos didn’t have the pair she wanted in stock. No sale was made. Not by Zappos, anyway. But you can bet your sweet bippy on it that customer will check out Zappos the next time she’s in the market for a new pair of shoes.

Improving job satisfaction

Can’t wait to start improving your job satisfaction rates? Create your online survey to start measuring today!

Try for free, or email your questions

Start creating an engaging survey in minutes

Make it

Don’t waste 1 second of your time creating a boring survey. We’ve got bells and whistles others don’t. Captivate! Engage! Be belly and whistly!

Get it out there

Time to expose your little work of art! We won’t hold you back! And your perfectly responsive design won’t either.

Learn from it

It’s the Information Age! Wait until you see how easily and in how many forms we’ll serve up the data you’ve just gathered!

Got a question?