What is job satisfaction?

Find out more about this frequently used marketing term.

 

When it all comes down to it, an operation can only be as successful as its stakeholders are satisfied. Still, surprisingly few businesses and organizations ask themselves this important question: what is job satisfaction exactly? Meanwhile, knowing the different aspects that comprise job satisfaction is crucial not only to adequately probe job satisfaction itself, but also to improve customer loyalty and organizational practices in the long run. This article provides an overview of all you need to know about this frequently used marketing term.

 

What is job satisfaction
Trusted by companies of all sizes
  • T-Mobile
  • BBDO
  • iAmerica
  • Accor hotels

Looking at the complete picture

If you’re a marketer and want to properly grasp what job satisfaction is, the first thing you need to do is move away from your desk for a few moments and look at the world through your respondents’ eyes. Merely asking your target audience how satisfied they are with a specific process, product or service will not give you any meaningful insight into their overall experience – which is what defines job satisfaction in the long run.

Going the extra (s)mile

To put it in the words of Zappos founder and CEO Tony Hsieh: job satisfaction is about “delivering happiness” first and great quality products second. Mr. Hsieh insists that his staff always try to establish an emotional connection with the customer rather than get them off the phone as quickly as possible. And he’s not joking: Zappos’ longest registered call lasted for 8 hours straight!

And there’s more: the consultant even helped the customer order shoes from another website when it turned out Zappos did not have the pair he wanted in stock. No sale was made. But you can bet your sweet bippy on it that customer will check out Zappos the next time he’s in the market for a new pair of shoes.

Find out how satisfied your target audience is

Can’t wait to start measuring? Create your online survey to start improving job satisfaction rates today!

Try for free, or email your questions

Start creating an engaging survey in minutes

Make it

Don’t waste 1 second of your time creating a boring survey. We’ve got bells and whistles others don’t. Captivate! Engage! Be belly and whistly!

Get it out there

Time to expose your little work of art! We won’t hold you back! And your perfectly responsive design won’t either.

Learn from it

It’s the Information Age! Wait until you see how easily and in how many forms we’ll serve up the data you’ve just gathered!

Got a question?