What is provider satisfaction?

Find out more about this frequently used marketing term.

At the end of the day, running a successful operation all comes down to one thing: provider satisfaction. Surprisingly enough, few business owners and marketers ask themselves what provider satisfaction actually is. This while knowing what defines provider satisfaction is paramount to any operation. Not only to adequately gauge the satisfaction of its target audience, but also to improve its organizational practice - and hence the loyalty of the target audience as well - on a continuous basis. Continue reading to find out more about the meaning of this frequently used marketing term.
What is provider satisfaction
Trusted by companies of all sizes
  • T-Mobile
  • BBDO
  • iAmerica
  • Accor hotels

Seeing the whole picture

If you’re a marketer and want to properly grasp what provider satisfaction is, the first thing you need to do is move away from your desk for a few moments and look at the world through your respondents’ eyes. Merely asking your target audience how satisfied they are with a specific process, product or service will not give you any meaningful insight into their overall experience – which is what defines provider satisfaction in the long run.

‘Delivering happiness’

To put it in the words of Zappos founder and CEO Tony Hsieh: provider satisfaction is about “delivering happiness” first and great quality products second. Mr. Hsieh insists that his staff always try to establish an emotional connection with the customer rather than get them off the phone as quickly as possible. And he’s not joking: Zappos’ longest registered call lasted for 8 hours straight!

And there’s more: the consultant even helped the customer order shoes from another website when it turned out Zappos did not have the pair he wanted in stock. No sale was made. But you can bet your sweet bippy on it that customer will check out Zappos the next time he’s in the market for a new pair of shoes.

Find out how satisfied your target audience is

Can’t wait to start measuring? Create your online survey to start improving provider satisfaction rates today!

Try for free, or email your questions

Latest from our blog
Got a question?