The stats speak for themselves
Before we begin our short but sweet exposé, we thought we’d share a few interesting stats with you. For instance, did you know that:
- 7 in 10 marketing managers believe consumer satisfaction is an important metric to manage and monitor a business’ progress?
- Zappos, an online retailer known for its extremely high customer satisfaction rate, reports that 70 to 75 procent of its sales stem from purchased made by returning customers. Additionally, loyal Zappos customers tend to order more than two times the amount they ordered as first-time customers.
The importance of consumer satisfaction
Still not convinced? These reasons are definitely worth a read:
1. Stakeholders are more expensive to gain than to retain
Gaining new stakeholders is more expensive than retaining the ones you already have. Think about it: treating a stakeholder to a friendly smile
costs your organization nothing. The ad campaign that attracted the visitors to your business in the first place, however, does.
2. An unsatisfied stakeholder can never be a loyal stakeholder
No matter how great your organization compares to the competition, consumer satisfaction is important if you want stakeholders to stick with you. Unsatisfied people will always take their business elsewhere, even if it means giving up advantages only your organization offers.
- Did you know? Rather than pushing customer service staff to sell, sell, sell and hang up the phone as quickly as possible, Zappos encourages them to establish an emotional connection with the customers they talk to. It doesn’t even matter if they make a sale. Zappos’ longest call lasted for 8 hours – and the sales rep was lauded for it.
3. You can’t measure success without measuring consumer satisfaction
Sure, you’ve got your goals all set out and you’re meeting all the deadlines. But what if your target audience actually prefers a different approach? Without measuring consumer satisfaction, you can never be sure if you’re on the right track in the long run
Find out how happy your target audience really is
Can’t wait to start measuring consumer satisfaction? Create your survey today!
It’s fast. It’s easy. And the ROI is priceless.