Handle your bad reviews too
Another thing to note, is people are looking to see how you handle your bad reviews. If leads see that you offer a solution or apologize to disgruntled customers, you can redeem your trust factor and turn bad reviews into a positive form of word of mouth.
4. Ask for a referral
Referrals are the effect of word of mouth happening in the first place.
If you ask for a referral, you are simply encouraging word of mouth to occur. If you make it easy for customers to refer, or make asking for a referral part of your marketing strategy, you are setting yourself up to be a word of mouth marketing machine.
You can supercharge this strategy by starting a referral program. Running a program by using referral marketing software will allow you to easily implement ‘asking’ into your existing marketing strategies. Plus, it will be a lot easier for your customers to refer, since most referral software options offer easy sharing buttons, as well as allow you to create a prefilled message for sharing.
If you feel like straight-up asking isn’t your thing, you can definitely disguise it. Add a CTA or a fun image to your existing emails or completion pages to get people to sign up for your referral program.
Take a look at this email receipt. It, of course, covers all the typical information you’d expect, but there is a bonus too. It informs the recipient that they can earn a reward for helping spread the word.
There are a variety of ways to promote your referral program to get customers to sign up and promote your business. Take a look at these referral program examples to get ideas.
5. Use surveys to grab attention and pluck out quality leads
For word of mouth to happen, people need to talk, and others need to listen. That starts with you, the brand.
With digital media in place, word of mouth can travel quickly. The internet and the speed of which things travel is the main reason businesses must keep up with trends and needs of their customers.
One of the easiest ways to understand your customer is to simply ask them what they like, want, and even expect from you. Using surveys can help you understand what you need to do and can help you respond accordingly. This will then increase your customer’s happiness and motivate them to share you with others?
You can actually supercharge your email marketing with surveys, to help you get more information about your customers. Thus helping you create a customer first business. Which can be a big way for you to finetune your customer service and earn even more word of mouth.
Summing it up
As you can see there are a variety of ways to boost your word of mouth. It really starts with providing a product or service that people want and need. As well as providing customers with a great experience.
You can further boost your word of mouth by using other digital marketing tactics, like surveys and referral programs. Both of which are still inexpensive compared to other marketing strategies, and both of which can provide good ROI.
About the author:
Megan Mosley is the marketing specialist at Referral Rock where they believe every business has the potential to increase their word of mouth. When she’s not working, she enjoys sipping on coffee and hanging out with her dog, Mollie.